THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT
Telita Chitsulo is the founder and Managing Director of Beulaland Food Processors
Telita Chitsulo is the founder and Managing Director of Beulaland Food Processors. She is a trained Entrepreneur and holds a Diploma in Education. She has traits that make it possible for the company to achieve its coordination and logistics management of the operation. Telita Chitsulo manages the business with a staff complement of seven employees.
She was motivated to venture into the value addition business out of a pure passion for entrepreneurship. Her main inspiration was not the money but the freedom with which she could realize her business ideas. The best part is that she has reached a point where now money works for her and has seen more money coming into the business.
Beulaland Food Processors was registered with the Department of Registrar General in 2015 under the Companies Act. It is a whole food agro-processing company that provides consumers with healthy whole foods to ensure people have healthy diets and healthier diversified menus. The company buys and processes groundnuts into peanut butter which is the company’s primary product.
The company has a simple business model. It works with smallholder farmers to empower them with access to a ready market as it acts as the off-taker for groundnuts. It also trains the farmers in good agriculture practices (GAP).
The processing company has constructed a new processing building on the outskirt of Mzuzu City on Nkhata-Bay Road in the Msongwe area. This processing plant is situated some 300 metres from the Police roadblock on the road. Currently, the business operates from Bee Hive House in Hill Top, a suburb of Mzuzu City. The company also owns the premises comprising office and store spaces, separate from the processing unit block.
Beulaland Food Processors products are certified by the Malawi Bureau of Standards (MBS). Its peanut butter is packed in attractively labelled plastic jars. This packaging and the product certification have clearly differentiated the brand, giving it an upper hand on the market. The certification by the MBS will go a long way in fulfilling the business’ vision to lead Malawian processors of nutritious foods to see a healthy Malawi.